Spotify today announced the availability of the first full-length music video to be hosted on the service. The video for the Jimi Hendrix track Bleeding Heart is directed by Julien Temple, and cleverly shows the rock legend playing at Glastonbury – a gig he didn’t live long enough to play.

But the video can only be viewed by Spotify Free account holders, and is unavailable to those who cough up £9.99 for a Spotify Premium subscription. This is because the music video is an advert for Sony Music, promoting the “new” Hendrix album Valley of Neptune. Spotify Premium is ad-free, so subscribers don’t see the video.

With this in mind, it seems odd that Spotify has chosen to promote the video’s release on the Spotify blog. Although the video is only an ad, promoting it makes it more desirable, and that has annoyed some Premium subscribers. “I don’t see it,” and, “How can I watch it?” were typical comments on the blog.

“Is it not available for Premium subscribers, but only for Free users? If that’s the case, that’s pretty retarded…” said thogster.

“Perhaps they are telling us to stop paying for their service…” said karbo. “Sounds pretty backwards if the video is only available for Free users. As a Premium subscriber I would expect to have access to everything.”

“Normally I wouldn’t bother commenting on something like this, but is this seriously only available to people *not* willing to pay for your service?” said sychare. “If that’s the case it’s ridiculous.”

Premium subscribers will be able to hear Valleys of Neptune ahead of Free users. The album will be available exclusively for Premium subscribers from 4 March. As for the video, if Premium users really want to see it, they’ll have to cancel their subscriptions…

In other news, Muse bassist Chris Wolstenholme has spoken out about Warner Music’s threat to withdraw its catalogue from streaming services.

“It’s like taking your song off the radio, isn’t it?,” Wolstenholme told BBC Radio 1′s Newsbeat. “You’re instantly taking your song away from a group of potential listeners. The corporations are setting the rules on these things because they’re clutching at straws.”

Sensible words, although it should be noted that there has been no indication that Warner will withdraw from its current deal with Spotify.

Meanwhile, Thomas Hesse, a President of Global Digital Business at Sony Music Entertainment, has spoken about Spotify’s chances in the US. According to Paid Content, “When asked if he would bet $10 for or against the service launching in the US, ‘I would bet $10 for Spotify launching in the US,’ they ‘have a lot going for them.’”